Q and NME magazines both use presentational devices in order to target their audience and establish the genre of magazine.The Q magazine has a masthead which uses the colours red and white. The use of red helps to make the magazine more eyecatching. At the bottom of the masthead there is a puff which says "Britains biggest music magazine". This may be a biased quote but still manages to make the magazine seem trustworthy and attractive to consumers, as it has been claimed that the magazine is one of the best in Britain. The use of white in the masthead makes the magazine look more simple and pure, possibly making it more appealing to older audiences. Similarly NME also uses red and white to present the masthead but to a lesser extent. Likewise , to the Q magazine the use of red helps to make the magazine look more attractive and eyecatching. The colour red helps to make the magazine standout from others , which is very important to magazine editors as magazines are placed next to one another in the stores , meaning there is a lot of competition. For this reason standing out from other magzines helps to sell music magazines to consumers.
In addition the Q magazine utilises a main image of more older celebrities. The age of the characters may make the magazine more appealing to older audiences. Also as the main image is quite big in comparison to other images and text. This draws more attention to the main image and suggests that this image, will have a key article on it , which is the most interesting or important aspect of a magazine. The costume of the celebrities in the Q magazine is also more sophisticated , which makes the magazine more appealing to older audiences. In contrast, the NME magazines main image is of younger celebrities making the magazine more appealing to younger audiences. This a long with the costume of the band members, makes the magazine more appealing to younger indie or rock fans. The band members are wearing jean jackets and holding guitars, which are costumes and props which are generally associated to the Indie and rock genre.
The main coverlines of the Q magazine is "The song writers". This suggests that the magazine is more likely to attract audiences who would like to know more about song writers. This is more likely to attract audiences who are more older as younger audiences may not be that interested in reading about songwriters. The main coverline is in bold and gold typography, making the magazine seem more sophisticated and eyecatching. This makes the Q magazine also more appealing to older audiences. The main coverline of NME magazine says, "the view", this is possibly the name of the band , drawing more attention to the band. As the band are a Indie or Rock band , they are more likely to be more appealing to younger audiences who like indie bands.
The other coverlines in the Q magazine mention the names of artists like Nick cave and James Blunt. As these are well known names , it helps attract audiences to the magazine who like pop music. The use of Gold and Black also makes the magazine look more attractive and eyecatching. Also the colours of the other coverlines connote Sophistication and class, which is more likely to attract slightley older audiences , of the ages 25+. The NME magazines other coverlines use colours like black , yellow and red. This makes the magazine more attractive to a younger audience, of the ages 14-21 years old. The colours connote youthfulness. This helps it attract a younger target audience who are fans of rock and indie music.
The other image used in the Q magazine is of pete doherty. He is a celebrity who is always doing something outragous and interesting, for this reason this other image helps to attract audiences to this magazine. But the size of this image is very small, which suggests that it is not the most important aspect of the magazine. The Q magazine does not have many other images and many pieces of text instead. This makes the magazine seem more textual instead of visual. This more appealing to older audiences as they may prefer to read than view images. In contrast the NME magazine has many other images, this makes the magazine seem more visual, which is more appealing to younger audiences. This maybe because younger audiences prefer more visual magazine. The other images in the NME magazine is of bands like Oasis and KOOKs, these are other well known indie/rock bands. For this reason the magazine attracts young indie fans.
Overall, from the Q magazine we can see that it uses the key image and more sophisticated and classy colours to attract a older audience of the ages 25+ professionals. Similarly, the NME magazine uses its key image , coverlines and colours to attract its younger audience of the age group 14-21, who are fans of rock and indie music.
In addition the Q magazine utilises a main image of more older celebrities. The age of the characters may make the magazine more appealing to older audiences. Also as the main image is quite big in comparison to other images and text. This draws more attention to the main image and suggests that this image, will have a key article on it , which is the most interesting or important aspect of a magazine. The costume of the celebrities in the Q magazine is also more sophisticated , which makes the magazine more appealing to older audiences. In contrast, the NME magazines main image is of younger celebrities making the magazine more appealing to younger audiences. This a long with the costume of the band members, makes the magazine more appealing to younger indie or rock fans. The band members are wearing jean jackets and holding guitars, which are costumes and props which are generally associated to the Indie and rock genre.
The main coverlines of the Q magazine is "The song writers". This suggests that the magazine is more likely to attract audiences who would like to know more about song writers. This is more likely to attract audiences who are more older as younger audiences may not be that interested in reading about songwriters. The main coverline is in bold and gold typography, making the magazine seem more sophisticated and eyecatching. This makes the Q magazine also more appealing to older audiences. The main coverline of NME magazine says, "the view", this is possibly the name of the band , drawing more attention to the band. As the band are a Indie or Rock band , they are more likely to be more appealing to younger audiences who like indie bands.
The other coverlines in the Q magazine mention the names of artists like Nick cave and James Blunt. As these are well known names , it helps attract audiences to the magazine who like pop music. The use of Gold and Black also makes the magazine look more attractive and eyecatching. Also the colours of the other coverlines connote Sophistication and class, which is more likely to attract slightley older audiences , of the ages 25+. The NME magazines other coverlines use colours like black , yellow and red. This makes the magazine more attractive to a younger audience, of the ages 14-21 years old. The colours connote youthfulness. This helps it attract a younger target audience who are fans of rock and indie music.
The other image used in the Q magazine is of pete doherty. He is a celebrity who is always doing something outragous and interesting, for this reason this other image helps to attract audiences to this magazine. But the size of this image is very small, which suggests that it is not the most important aspect of the magazine. The Q magazine does not have many other images and many pieces of text instead. This makes the magazine seem more textual instead of visual. This more appealing to older audiences as they may prefer to read than view images. In contrast the NME magazine has many other images, this makes the magazine seem more visual, which is more appealing to younger audiences. This maybe because younger audiences prefer more visual magazine. The other images in the NME magazine is of bands like Oasis and KOOKs, these are other well known indie/rock bands. For this reason the magazine attracts young indie fans.
Overall, from the Q magazine we can see that it uses the key image and more sophisticated and classy colours to attract a older audience of the ages 25+ professionals. Similarly, the NME magazine uses its key image , coverlines and colours to attract its younger audience of the age group 14-21, who are fans of rock and indie music.
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